![]() ![]() New Pop-Tart ads will be airing in September. Pop-Tarts recently commented that it hopes to expand its work with the network in the months ahead. July 20, in San Diego California, the brand put up a fine dining experience and gave consumers their first taste of Pop-Tart’s new creativity at the Adult Swim Fest. ![]() Additionally, the brand continues to champion its new campaign. The new characters have become a successful marketing tactic, calling the attention of many adults. Pop-Tarts is heading in a good direction. ![]() Because these ads were memorable, the inclusion of 2000’s nostalgia factors helps market the product. Created in a simplistic illustrated manner, the commercials showed anthropomorphized Pop-Tarts running into a variety of outlandish scenarios where they ended up on the menu. According to Food Dive, the original “Crazy Good” ads were memorable for their morbid sense of humor. According to “Agents of Crazy Good” they are aiming to update classic brand personalities in a way that better appeals to contemporary tastes. It introduces characters from the ‘Crazy Good’ ads that ran in the 2000s but recreates them to fit today’s modern society. The twist however, is that this new campaign taps into the nostalgia of fans. The clever team arrives fully frosted and prepared to defy assumptions about where the brand can appear next, all the while rallying for the chance to become your next snack. The new characters, which include Frosted Strawberry, Brown Sugar Cinnamon, Hot Fudge Sundae, and a group of Bites, are characters of favorite toaster pastries brought to life. ![]()
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